Bold, powerful and superbly capable in creative new ways, the Dodge Rampage concept vehicle offers a new vision for the American pickup truck and the active lifestyle people who drive them.

"It's the truck for the non-traditional buyer," said Scott Krugger, principal exterior designer. "This is a truck for the person who wants the functional aspects of a truck yet doesn’t want a traditional vehicle. The Rampage has the capability of a pickup without sacrificing occupant space."

Combining the width of a Dodge Ram with the overall length of a Dodge Dakota, the Rampage features a host of people and cargo-carrying innovations made possible by a combination of unitized body construction, front-wheel drive, and unique independent rear wheel suspension. And, as with any Dodge concept, the appearance is striking.

In order to achieve their twin objectives of a family-size passenger cabin and exceptional pickup utility, the designers dramatically reconfigured the proportions of the truck. The largest portion of the Rampage is devoted to the spacious passenger cabin, followed by the five-foot cargo box, and last, the engine compartment (which still accommodates a 5.7-liter MDS HEMI® under the abbreviated hood).

To visually reinforce the fact that the majority of the vehicle is dedicated to passengers and cargo, a slim appliqué of brushed aluminum runs along the cowl, up and over the roof rails and around the top of the cargo box, a shimmering silver ribbon that contrasts dramatically with the Liquid Carbon exterior.